About TAG Heuer
Founded in 1860 in Saint-Imier, Switzerland. Pioneered sports timing - invented the oscillating pinion (1887) and first dashboard chronograph (1911). Deep ties to motorsport through partnerships with McLaren, Porsche, Formula 1. Part of LVMH. Known for Carrera, Monaco, and accessible luxury. Read full TAG Heuer history →
Carrera
Motorsport Legend • Since 1963The classic racing chronograph. Named after the Carrera Panamericana road race. Clean two-register layout, date at 6. New in-house movement with 80-hour power reserve.
Blue dial version of the 39mm Carrera. Versatile color that works with most wardrobes. Same excellent in-house chronograph movement.
Larger Carrera with the Heuer 02 manufacture chronograph movement. Bold presence, column-wheel and vertical clutch for smooth operation. Ceramic bezel available.
White dial with black subdials - the classic "Panda" configuration. Highly legible and photogenic. The most popular Carrera layout for enthusiasts.
Special edition celebrating the TAG Heuer and Porsche partnership. Features Porsche-inspired design elements. Limited editions available.
Time-only Carrera for those who don't need chronograph. Clean dial, date at 3. Entry point to the Carrera range at a more accessible price.
Monaco
The Square Icon • Since 1969Iconic square chronograph in Gulf racing colors - light blue dial with orange accents. Famously worn by Steve McQueen in "Le Mans." The watch that defines cool.
Black dial Monaco - more versatile than Gulf colors for daily wear. Same distinctive square case and left-side crown. Manufacture movement.
All-black Monaco with black PVD coating. Stealth and dramatic. On black leather with contrast stitching. For those who want Monaco attitude with darker aesthetics.
Aquaracer
Dive Watch • Since 1982TAG Heuer's professional dive watch. Unidirectional bezel, screw-down crown, lume-filled indices. Robust and capable for actual diving or desk diving alike.
Blue dial and bezel Aquaracer. Popular color combination for dive watches. Same professional specs as black version.
Aquaracer with GMT complication. Black and blue "Batman" style bezel. Independent hour hand for second timezone. Travel-ready dive watch.
Extreme depth rating saturation dive watch. Titanium case, helium release valve. TAG Heuer's most serious tool watch. In-house movement.
Formula 1
Entry Luxury Sport • Since 1986Entry point to TAG Heuer. Quartz chronograph with motorsport styling. Excellent value for the brand. 200m water resistance for versatility.
Formula 1 with scratch-resistant ceramic bezel. Elevated materials at entry-level pricing. Various bezel colors available including blue.
Automatic time-only Formula 1. Step up from quartz with Swiss automatic movement. Date at 3 o'clock. Great gateway to mechanical watches.
Connected
Luxury Smartwatch • Since 2015Luxury smartwatch running Google Wear OS. Exclusive TAG Heuer watch faces mimic their classic chronographs. GPS, heart rate, wellness tracking. Pairs with iOS and Android.
Golf-focused Connected with course mapping and shot tracking. Over 40,000 courses preloaded. Lightweight titanium case. The high-tech golfer's companion.