Dont Crack Under Pressure. TAG Heuer has been timing motorsport since 1860, creating chronographs that push the limits of precision.
Edouard Heuer founded the company in 1860, pioneering chronograph technology. The brand became synonymous with motorsport timing, partnering with Formula 1 and legendary drivers.
Key Collections
Carrera, Monaco, Aquaracer, Formula 1, Autavia
Today, as part of LVMH, TAG Heuer continues to innovate with connected watches and haute horlogerie chronographs.