About Rolex
Founded in 1905 by Hans Wilsdorf in London, Rolex is the world's most recognized luxury watch brand. Known for pioneering the waterproof Oyster case, the self-winding Perpetual movement, and creating iconic tool watches that have become status symbols. Every Rolex is COSC-certified and tested to Rolex's Superlative Chronometer standards (-2/+2 seconds per day). Read full Rolex history →
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Submariner
Professional Dive Watch • Introduced 1953The purist's Submariner. No date window means perfect dial symmetry and no cyclops lens. Black Cerachrom bezel, Chromalight lume, and the updated 41mm Oyster case. The most direct descendant of the original 1953 Submariner.
The quintessential Submariner with date function at 3 o'clock under the signature Cyclops magnifier. Black dial and bezel combination is the most versatile and iconic configuration. Updated in 2020 with larger case and new movement.
Nicknamed "Starbucks" for its green bezel and black dial combination (like the coffee logo). Successor to the "Hulk" (116610LV) which had an all-green dial. The green Cerachrom bezel adds a distinctive pop while remaining versatile.
The "Smurf" successor in full 18k white gold with stunning blue Cerachrom bezel. White gold is visually similar to steel but with a subtle weight difference and prestige factor. Blue bezel with black dial is a striking combination.
Full 18k yellow gold Submariner with black dial and bezel. Unabashedly luxurious take on the tool watch. The contrast between precious metal and black creates a bold statement. Includes gold Oyster bracelet with Oysterlock clasp.
Royal blue dial and bezel paired with full 18k yellow gold case and bracelet. Often called the most "Rolex" Rolex - unmistakably bold and luxurious. The blue/gold combination has become iconic in the Submariner lineage.
Rolesor (two-tone) Submariner with black dial and bezel. Gold center links, crown, and bezel add warmth to the steel. More accessible price point than full gold while maintaining that classic Rolex two-tone aesthetic.
The "Bluesy" - perhaps the most popular two-tone Submariner. Sunburst blue dial catches light beautifully, complemented by the blue Cerachrom bezel and gold accents. A watch that transitions seamlessly from boat deck to boardroom.
Cosmograph Daytona
Professional Chronograph • Introduced 1963The 2023 update brought a new Cerachrom bezel (replacing steel), new movement with 72-hour power reserve, and improved readability. Black dial with white subdials creates the classic "reverse panda" look. The most sought-after Rolex.
The "Panda" dial - white background with black subdials. Evokes the legendary Paul Newman Daytona aesthetic. Ceramic bezel with tachymeter scale. Commands the highest premiums in the steel Daytona lineup.
Bright blue dial paired with 18k white gold case and Cerachrom bezel. The blue sunburst dial shifts tones in different lighting. On the Oysterflex rubber strap for a modern, sporty aesthetic.
Nicknamed the "John Mayer" after the musician and watch collector. Stunning green dial with champagne subdials in full yellow gold. One of the most distinctive and desirable modern Daytonas. Discontinued colors command significant premiums.
Dial crafted from actual meteorite, displaying the unique Widmanstätten pattern - each dial is one-of-a-kind. White gold case with black Cerachrom bezel on Oysterflex strap. For collectors seeking something truly unique.
Classic yellow gold Daytona with champagne dial and black subdials. Worn on the black Oysterflex strap with gold folding clasp. Traditional yet sporty - the Daytona that looks as good with a suit as it does with a racing suit.
The pinnacle of the Daytona range. Full platinum case with the signature ice blue dial reserved exclusively for Rolex's platinum models. Chestnut brown Cerachrom bezel adds warmth. Weighs significantly more than gold variants.
GMT-Master II
Dual Time Zone • Introduced 1982 (Original 1955)The iconic "Pepsi" - blue and red Cerachrom bezel on steel. Originally created for Pan Am pilots in 1955. Now available on the dressier Jubilee bracelet, giving it a more refined look while maintaining its pilot watch heritage.
Black and blue Cerachrom bezel - nicknamed "Batman" (Oyster bracelet) or "Batgirl" (Jubilee). More subtle than the Pepsi while still offering visual interest. The blue portion catches light beautifully in different conditions.
Revolutionary left-handed GMT with crown on the left side, designed to be worn on the right wrist. Green and black "Sprite" bezel is unique to this model. First left-handed Rolex professional watch in modern history.
Brown and black Cerachrom bezel with Rolex's proprietary Everose gold. The warm rose gold tones complement the "Root Beer" colors beautifully. A modern interpretation of the classic 1970s GMT colorway.
Full 18k Everose gold GMT-Master II with the warm brown/black bezel. Everose is Rolex's proprietary rose gold alloy that resists fading. The most luxurious expression of the Root Beer colorway.
The precious metal Pepsi in white gold with meteorite dial options available. Offers multiple dial choices including blue lacquer and meteorite. The ultimate expression of the GMT-Master II for collectors.
Datejust
Classic Date Watch • Introduced 1945The original Datejust size, now with modern internals. Available with smooth, fluted, or domed bezel and Oyster or Jubilee bracelet. Dial options include silver, black, blue, mint green, and more. The versatile everyday Rolex.
Steel case with the iconic 18k white gold fluted bezel. The fluted bezel catches light beautifully and is the signature Datejust look. Available with numerous dial colors and patterns including palm motif and fluted patterns.
Larger 41mm case for those who prefer more wrist presence. Smooth domed bezel gives a sportier, more understated look compared to the fluted version. The entry point to the Datejust 41 collection.
The most popular modern Datejust configuration. 41mm case with white gold fluted bezel and choice of Oyster or Jubilee bracelet. Blue dial with Jubilee is particularly sought after. The perfect dress/everyday hybrid.
Two-tone steel and Everose gold with warm chocolate dial and sundust finish. The rose gold tones are more subtle and contemporary than yellow gold. Fluted Everose bezel adds luxury without being flashy.
Classic two-tone Rolesor in steel and yellow gold. Available with numerous dial configurations including champagne, black, and diamond-set options. The quintessential luxury Datejust look.
Day-Date
The "President" • Introduced 1956The "President's Watch" - only ever made in precious metals. Features both day and date complications with the day spelled out in full. Yellow gold with President bracelet is the classic configuration worn by world leaders.
Day-Date in 18k white gold for those who prefer a more subtle precious metal. Visually similar to steel (which Rolex never makes the Day-Date in) but with the heft and prestige of solid gold. Often paired with fluted bezel.
Rolex's proprietary Everose gold - a rose gold alloy that maintains its color over time. Warm, contemporary, and increasingly popular. Available with sundust, chocolate, olive green, and other distinctive dials.
The ultimate Day-Date in full platinum with the exclusive ice blue dial color. This dial color is only available on Rolex platinum models. The President bracelet in platinum is remarkably heavy and substantial.
The original Day-Date size. 36mm remains popular for those who prefer classic proportions or have smaller wrists. Same impeccable movement and finish as the 40mm in a more traditional package.
Explorer
Adventure Watch • Introduced 1953Returned to the classic 36mm size in 2021 after years at 39mm. Created to commemorate the 1953 Everest expedition. The 3-6-9 dial with explorer numerals is one of the most legible and iconic Rolex designs. Pure tool watch simplicity.
First-ever two-tone Explorer, introduced in 2021. Controversial among purists who prefer the all-steel tool watch aesthetic, but offers a dressier take on the Explorer formula. Gold numerals and center links add warmth.
Explorer II
24-Hour Bezel • Introduced 1971The "Polar" Explorer II with white dial and orange GMT hand. Designed for spelunkers and polar explorers who need to distinguish day from night. Fixed 24-hour bezel allows reading a second time zone. Updated in 2021.
Black dial Explorer II - more versatile for daily wear than the white version. The orange 24-hour hand pops against the black dial. A more affordable entry to Rolex's professional lineup with genuine GMT functionality.
Sea-Dweller
Professional Saturation Dive Watch • Introduced 1967Professional saturation diving watch with helium escape valve. Rated to 1,220 meters. Features the signature "SEA-DWELLER" in red text on the dial. Cyclops lens was added in 2017 - controversial among purists who preferred the original clean look.
Extreme depth rating of 3,900 meters achieved through the Ringlock System case architecture. Thick 5.5mm crystal and substantial case presence. A serious tool watch for professional saturation divers, though most owners are desk divers.
Gradient dial transitioning from blue to black, commemorating James Cameron's 2012 solo dive to the Mariana Trench. "DEEPSEA" in green text matches the color of Cameron's submarine. One of Rolex's most distinctive modern dials.
Yacht-Master
Sailing Watch • Introduced 1992White gold Yacht-Master on Rolex's Oysterflex rubber strap. Matte black dial and raised numerals on the bidirectional bezel. More sporty and modern than the precious metal bracelet versions. Comfortable and lightweight for its size.
Two-tone Yacht-Master with Everose gold bezel and center links. Chocolate dial complements the warm rose gold tones. The Yacht-Master's matte ceramic bezel insert distinguishes it from the Submariner's glossy finish.
Distinctive "Rolesium" combination of steel case and platinum bezel. Available with silver-blue or dark rhodium dial. The platinum bezel has a subtle sheen that differs from steel. One of Rolex's most understated precious metal offerings.
Full white gold Yacht-Master on matching Oyster bracelet. The largest and most substantial Yacht-Master configuration. Matte black Cerachrom bezel with raised 3D numerals in white gold creates impressive depth and legibility.
Sky-Dweller
Annual Calendar & Dual Time Zone • Introduced 2012Rolex's most complicated current production watch. Features annual calendar (only needs adjustment once per year) and dual time zone. The fluted bezel rotates to select functions via the Ring Command system. Blue dial on Jubilee is highly sought after.
Full white gold Sky-Dweller representing the top of the line for this reference. Available with multiple dial colors. The months are indicated by small apertures around the dial edge - red for current month. Extraordinarily complex movement.
Full Everose gold Sky-Dweller with warm sundust dial. The rose gold tones complement the complexity of the dial layout. On the Oysterflex strap for a sportier, more comfortable wearing experience.
Air-King
Aviation Heritage • Introduced 1945 (Current 2016)Tribute to the original Oyster worn during the 1930s England-Australia air race. Distinctive dial with large 3, 6, 9 numerals in a unique font, yellow seconds hand and green "AIR-KING" text. Crown guard design borrowed from the Milgauss. A polarizing but distinctive design.
Oyster Perpetual
The Essential Rolex • Original 1931The purest expression of Rolex DNA - time-only with the Oyster case and Perpetual movement. Available in an array of dial colors including the viral Tiffany blue, coral red, yellow, green, and classic silver/black. Entry point to Rolex.
Larger 41mm OP for those wanting more presence. Same vibrant color options as the 36. The Turquoise Blue ("Tiffany") 41mm commands astronomical premiums. No date, no bezel complications - just clean Rolex design.
Mid-size OP popular for smaller wrists or those preferring vintage proportions. Same colorful dial options. Features the older caliber with slightly less power reserve but still entirely modern and reliable.
1908
Dress Watch • Introduced 2023Rolex's new dress watch line named for the year Rolex was trademarked. First Rolex with a display caseback, showing the beautifully finished caliber 7140. Thin at 8.5mm, intended as a true dress watch. Alligator leather strap.
Yellow gold version of the 1908 dress watch. Classic choice for those who appreciate traditional precious metal. The display caseback is a departure for Rolex, allowing appreciation of the COSC-certified movement's finishing.
Perpetual 1908
Perpetual Calendar Dress Watch • Introduced 2024Rolex's first perpetual calendar in decades. Displays day, date, month, and leap year indicator. Only requires adjustment once every 100 years (for the century that isn't a leap year). Display caseback shows the complex calendar mechanism.
Platinum version with Rolex's signature ice blue dial. The pinnacle of Rolex's dress watch range. Perpetual calendar complication in the heaviest and most precious metal. A true collector's piece and future heirloom.