The crown jewel of watchmaking. From the first waterproof Oyster to the legendary Submariner, Rolex has defined what a luxury watch should be for over a century.
Hans Wilsdorf Vision
Hans Wilsdorf founded Rolex in London in 1905 with a radical vision: wristwatches could be both elegant and precise. At a time when pocket watches dominated, he bet on the future of wristwatches.
The Oyster Revolution
In 1926, Rolex introduced the Oyster—the worlds first waterproof wristwatch. Mercedes Gleitze wore one while swimming the English Channel, proving its durability to the world.
Icons of Excellence
The Submariner (1953), GMT-Master (1955), Day-Date (1956), and Daytona (1963) each became icons in their own right, defining entire categories of watchmaking.
Key Collections
- Submariner: The dive watch icon
- Daytona: Racing chronograph legend
- Datejust: The everyday classic
- Day-Date: The Presidents watch
- GMT-Master II: Pilots favorite
Today, Rolex remains privately owned by the Hans Wilsdorf Foundation, continuing his legacy of innovation and excellence.