The pioneer of fitness tracking. From advanced smart watches like Sense to slim trackers like Inspire, Fitbit makes health accessible with industry-leading sleep tracking and stress management features.
Founded in 2007 by James Park and Eric Friedman, Fitbit pioneered the wearable fitness tracker category. The company's first product, the Fitbit Tracker, launched in 2009 and sparked a revolution in personal health monitoring.
Fitbit became synonymous with step counting and sleep tracking, making health data accessible to millions. The brand's ecosystem includes the Fitbit app, Premium subscription service, and a supportive community of users challenging each other to move more.
In 2021, Google acquired Fitbit for $2.1 billion, integrating Fitbit's health expertise with Google's AI and Wear OS platform. Today's Fitbit devices feature Google Assistant, Google Maps, and Google Wallet while maintaining the brand's focus on health and wellness.