"Innovators by Tradition." Since 1853, Tissot has been making Swiss quality accessible. As part of the Swatch Group, Tissot brings genuine Swiss watchmaking to millions.
Le Locle Origins
Charles-Félicien Tissot and his son founded Tissot in 1853 in Le Locle, Switzerland. From the beginning, they looked beyond Swiss borders, establishing early exports to America and Russia.
A History of Firsts
Tissot has accumulated impressive innovations: the first mass-produced pocket watch (1853), first anti-magnetic watch (1930), first plastic watch (1971), and first tactile watch with touch-screen crystal (1999).
The PRX Phenomenon
In 2021, Tissot reissued the PRX—a 1970s design with integrated bracelet. Priced under $700, it brought the luxury sports watch aesthetic to a new audience.
Key Collections
- PRX: The iconic 1970s integrated bracelet
- Gentleman: Versatile everyday dress watch
- T-Touch: Touch-screen technology pioneer
- Seastar: Capable dive watches
In a world where entry-level luxury keeps climbing, Tissot proves Swiss quality doesn't require a four-figure budget.