"Real watches for real people." In a world of unattainable luxury, Oris offers something different: genuine Swiss mechanical watches at prices enthusiasts can afford. Founded in 1904, this fiercely independent brand proves value and quality aren't mutually exclusive.
Hölstein Origins
Oris was founded in 1904 in the village of Hölstein in northwestern Switzerland. The name comes from a nearby brook. For decades, Oris grew as a respected mid-range manufacturer, producing reliable timepieces for working professionals.
Independence and Identity
In 1982, management bought Oris from its parent company, making it one of the few truly independent Swiss watch brands. A key decision: Oris would make ONLY mechanical watches—no quartz.
The Red Rotor
Oris's signature is the red rotor visible through exhibition case backs. It's a simple touch, but it became instantly recognizable.
Key Collections
- Aquis: Professional dive watches
- Big Crown: Vintage-inspired pilot watches
- Divers Sixty-Five: Retro dive watch revival
- ProPilot: Modern aviation instruments
For watch enthusiasts seeking Swiss mechanical quality without luxury-tier prices, Oris represents honest value.