Brand Story

Frederique Constant

Since 1988 — Accessible Luxury, Swiss Made

Frederique Constant set out to prove that Swiss manufacture watchmaking didn't require five-figure prices. Founded with the motto "Live Your Passion," this Geneva-based brand has become the standard-bearer for accessible luxury—offering in-house movements, traditional finishing, and Swiss craftsmanship at prices that make collectors of first-time buyers.

A Different Vision (1988)

Peter and Aletta Stas founded Frederique Constant in Geneva in 1988 with a radical idea: produce Swiss watches with the look and quality of luxury timepieces at fraction of the price. The name honored Aletta's great-great-grandmother (Frédérique Schreiner) and great-grandfather (Constant Stas), both involved in watchmaking in the 19th century.

Initially, the company assembled watches from purchased components. But the Stas's ambition extended further—they wanted to build not just watches but movements.

The Heart Beat Concept (1994)

Frederique Constant's first signature innovation came in 1994: the "Heart Beat" aperture showing the balance wheel through the dial. This window into the movement's beating heart added visual interest and demonstrated that the watch contained a genuine mechanical movement—all without the expense of a full skeleton dial.

Heart Beat became Frederique Constant's most recognizable design element, appearing across collections and proving that accessible prices didn't mean boring watches.

In-House Manufacturing (2004)

The brand's credibility transformed in 2004 with the first in-house calibre: the FC-910. Developing movements independently placed Frederique Constant among an elite group of true manufactures—but at prices dramatically lower than competitors.

The message was clear: this wasn't a fashion brand assembling Swiss watches; this was a serious watchmaker producing movements in Geneva.

Value Proposition: An in-house Frederique Constant movement costs roughly what a standard ETA-equipped watch costs from many competitors. You get manufacture credentials at commodity movement prices—genuinely revolutionary in an industry built on premium pricing.

Movement Development

Frederique Constant has progressively expanded its in-house capability:

FC-910: The first in-house calibre (2004)
FC-915: Heart Beat with Big Date
FC-930: Moon phase with manufacture movement
FC-945: Worldtimer with innovative display
FC-775: Flyback chronograph
FC-810: Perpetual calendar at accessible pricing

Each development brought complications previously available only at much higher price points into reach of enthusiasts.

The Perpetual Calendar Breakthrough

In 2016, Frederique Constant introduced a perpetual calendar—one of horology's most prestigious complications—for approximately $8,000. Comparable watches from established brands cost $25,000 to $100,000+. The FC-775 perpetual calendar proved that complications could be democratized without sacrificing Swiss quality.

1988

Peter and Aletta Stas found Frederique Constant

1994

Heart Beat design introduced

2004

First in-house movement (FC-910)

2015

First Swiss horological smartwatch

2016

Citizen Group acquires Frederique Constant

2016

Accessible perpetual calendar launched

Horological Smartwatch (2015)

Frederique Constant was the first Swiss brand to produce a "horological smartwatch"—a traditional-looking mechanical watch with hidden smart features. Activity tracking and sleep monitoring were integrated without visible screens or digital displays, preserving classical aesthetics while adding modern functionality.

This innovation demonstrated Frederique Constant's willingness to embrace technology while respecting tradition.

The Collections

Modern Frederique Constant offers several distinct lines:

Classic: Traditional round cases with clean designs
Slimline: Ultra-thin dress watches
Manufacture: In-house movements showcased
Classics Worldtimer: Innovative GMT/worldtime pieces
Highlife: Integrated bracelet sports watches
Vintage Rally: Racing-inspired chronographs

Under Citizen Ownership

Citizen acquired Frederique Constant in 2016, providing resources for continued development while maintaining brand independence. The acquisition paired Citizen's manufacturing expertise with Frederique Constant's design sensibility and value proposition.

Today's Frederique Constant

Frederique Constant continues manufacturing in Geneva, producing approximately 120,000 watches annually. Prices range from roughly $1,000 to $15,000—remarkable for watches with in-house movements and Swiss manufacture quality.

For collectors seeking their first "real" Swiss watch, or for enthusiasts who value movements over marketing, Frederique Constant offers what few brands can match: genuine manufacture watchmaking at prices that respect both the craft and the customer.

Explore Frederique Constant

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