Brand Story

Citizen

Since 1918 — Better Starts Now

Citizen is Japan's largest watchmaker and the world's largest watch manufacturer by volume. But beyond scale, Citizen has pioneered technologies that changed how we think about timekeeping: Eco-Drive solar power, atomic radio synchronization, and satellite-synced watches that work anywhere on Earth. Innovation, not just production, defines this century-old company.

Tokyo Origins (1918)

Citizen began as the Shokosha Watch Research Institute in Tokyo in 1918, founded to produce quality watches domestically rather than rely on imports. The first pocket watch appeared in 1924, named "Citizen" by Tokyo's mayor Shinpei Goto to reflect his hope that the watches would be widely owned by citizens.

Wristwatch production began in 1931, and Citizen grew steadily through Japan's industrialization, surviving World War II and rebuilding to become a major force in post-war Japanese manufacturing.

Eco-Drive Revolution (1976)

Citizen's defining innovation came in 1976: the first analog quartz watch powered by light. Originally marketed under various names before being unified as "Eco-Drive" in 1995, this technology converts any light—natural or artificial—into electrical energy stored in a rechargeable cell.

Eco-Drive watches never need battery replacements. A fully charged watch can run for months in complete darkness. The technology was revolutionary: sustainable, practical, and virtually maintenance-free.

How Eco-Drive Works: A solar cell beneath the dial converts light into electricity, which charges a lithium-ion cell. The system is remarkably efficient—indoor lighting is often sufficient. Citizen has produced over 500 million Eco-Drive movements, preventing billions of disposable batteries from entering landfills.

Atomic Timekeeping (1993)

In 1993, Citizen introduced the world's first multi-band atomic radio-controlled watch. These timepieces receive signals from atomic clock transmitters (in the US, Japan, Germany, and UK), automatically setting themselves to perfect accuracy.

Combined with Eco-Drive, this created watches that are always accurate and never need batteries—the ultimate "set and forget" timekeeping solution.

Satellite Wave (2011)

Radio-controlled watches have a limitation: they only work within range of atomic clock transmitters. In 2011, Citizen solved this with Satellite Wave technology—watches that receive time signals directly from GPS satellites.

Satellite Wave watches work anywhere on Earth with a view of the sky, automatically adjusting to local time zones. The technology was miniaturized progressively, with the 2014 CC3000 claiming the title of world's thinnest satellite-synced watch.

The Citizen: Haute Horlogerie

While Citizen is primarily known for accessible technology, the company produces a high-end line called simply "The Citizen." These watches feature:

Annual accuracy of ±5 seconds: Among the most accurate quartz movements ever made
Washi paper dials: Traditional Japanese paper craft
Hand-assembled movements: Built by certified master watchmakers
Exceptional finishing: Zaratsu polishing techniques

The Citizen represents Japanese perfectionism applied to quartz technology—proof that high-accuracy quartz can be as artisanal as mechanical watchmaking.

1918

Shokosha Watch Research Institute founded in Tokyo

1924

First "Citizen" branded pocket watch

1976

First light-powered analog quartz watch

1993

First multi-band atomic radio-controlled watch

1995

"Eco-Drive" name unified globally

2011

Satellite Wave GPS-synced watches debut

2016

Acquires Frederique Constant and Arnold & Son

The Citizen Watch Group

Citizen has grown into a conglomerate that includes:

Citizen: Core brand with Eco-Drive technology
Bulova: American heritage brand (acquired 2008)
Frederique Constant: Swiss manufacture (acquired 2016)
Arnold & Son: High-end complications (acquired 2016)
Campanola: Japanese luxury collection
La Joux-Perret: Swiss movement manufacturer

This portfolio spans from accessible Eco-Drive to haute horlogerie, all under Citizen ownership.

Promaster: Professional Instruments

The Promaster line represents Citizen's professional tool watches: dive watches to 1000m, aviation chronographs with slide rules, and land models with compass/altimeter functions. All incorporate Eco-Drive technology, meaning these professional instruments never need battery changes—even in demanding conditions.

Today's Citizen

Citizen manufactures over 300 million watches annually across its brands, making it the world's largest watchmaker by volume. Yet volume hasn't prevented innovation: the company continues developing new technologies including Super Titanium (hardened, scratch-resistant titanium) and increasingly miniaturized satellite receivers.

For those who value practical innovation over tradition, Citizen offers timepieces that are perpetually powered, permanently accurate, and essentially maintenance-free—the logical endpoint of functional watchmaking.

Explore Citizen

View Directory More Brand Stories